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OUR TEAM

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                   Fredrick Schoener

                      Brand Director

  • Trusted hotelier and brand operator with 25+ years of ownership and management experience

  • Director of SilverStone Inns — a flexible, low-cost alternative to traditional hotel franchises

  • Proven success transforming underperforming properties into profitable, high-RevPAR assets

  • Offers hands-on operational support, revenue management, and marketing systems

  • Creator of SilverStone — ideal for independent owners seeking brand benefits without the overhead

  • Focused on increasing NOI through streamlined staffing, OTA strategy, and cost controls

  • Deep knowledge of regional market dynamics across WA, ID, and beyond

  • Committed to transparent partnerships that prioritize owner returns and long-term success

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                            Kyle Ryan

    Vice President of Brand Operations

  • Hospitality industry veteran with 25+ years of experience in hotel operations and asset turnaround

  • Successfully led the turnaround of distressed assets into profitable, high-performing properties

  • Has extensive experience directing Wyndham-branded hotels, ensuring brand standards and operational success

  • Expert in cost control, labor management, and driving team accountability

  • Known for a positive, high-energy leadership style that inspires staff and enhances guest satisfaction

  • Proven ability to grow revenue and improve operational flow across all hotel departments

  • Deep knowledge of multiple PMS platforms and revenue management systems

  • Actively integrates cutting-edge hotel technology to streamline and modernize operations

  • Trusted by owners and operators for his hands-on approach and consistent performance results

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                      Thomas Lee

                   Director of Finance

  • Brings 30 years of hospitality experience, including ownership of multiple successful hotel ventures

  • Deep expertise in hotel finance, investment strategy, and long-term asset planning

  • Skilled in working with multiple banks and lenders, offering creative and cost-saving financing solutions

  • Known for helping hotel owners save thousands through hard-to-find lending deals and sourcing opportunities

  • Provides a unique financial perspective to hotel operations and brand development

  • Combines operational insight with a strategic approach to capital structure and ROI

  • A trusted advisor with a vast knowledge base and real-world ownership experience

  • Understands what it takes to be a successful hotelier in both independent and branded environments

  • Adds critical depth to the SilverStone team with finance-driven decision-making and acquisition support

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Advisory Board

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Rose Cerato

Advisory Board Chair

  • Linkedin - https://www.linkedin.com/in/rosecerato/

  • Stayntouch & Silverstone Website- https://collection.stayntouch.com/collections/68712ff585ff3a41def1323c/sections/6871224d85ff3a41def12fc3

  • Travel industry hospitality executive  with  30 + years of innovative and entrepreneurial  experience in hospitality, driving growth across sales, marketing, partnerships, and technology. 

  • Well known for a leadership style of innovation, entrepreneurial resilience, and determination daring to be different to create opportunities in the travel hospitality industry

  • Expert in taking “Lookers to Bookers” across complex distribution systems, sales, marketing, vendor partnerships, startup operations creating  many firsts in the travel  and hotel industry. 

  • Named one of the “Most Powerful Women in Travel” for her marketing leadership at Crown Travel Group now Travel Leaders Group growing sales to over $2 billion with travel agents and partners.   

  • Created the industry-first “Kiss Your Sweetie in Tahiti” campaign with Modern Bride Magazine driving honeymooners to the Tahitian islands Islands  and  recognized by French Polynesia’s President.

  • Led expansion of SaaS hotel tech solutions at SkyTouch Technology (Choice Hotels) and scaled  hotel client base by 50% year-over-year through sales and partner growth.

    A trusted hotel consulting advisor in supporting independent hotels, brands, and management companies with expert guidance in cloud PMS,  with tech stack  optimization  that drives revenue and ROI.

  • Created a travel online booking vertical at Gannett Media for  travel destinations and hotels achieving record  online booking results that drove significant tourism growth in Mexico, earning the President’s Club award. 

  • Leading  the cloud based award winning Stayntouch technology expansion for enterprise,  independent and  boutique hotels to redefine the hospitality industry on the west coast.  

  • Engaging speaker and hospitality influencer, active in  the Oregon Restaurant & Lodging Association (ORLA), California Hotel & Lodging Association and the  Washington Hospitality Association, consulting with hoteliers on their technology tech stack needs.  

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Lee Olson MBA

Legal & Finance

  • 30+ years of experience across branded and independent hotel operations

  • MBA - Tourism and Hospitality Management, BA - Information Networking and Telecommunication focus in Web and Application Development, Certified Hilton GM and Hilton Revenue Management, International Sales Certification through Cornell University

  • Co-founder of GNW Hospitality, with a track record of success managing Limited, Select, Full Service, Extended Stay, and Boutique properties across corporate, leisure, and destination markets

  • Expert in budgeting, sales strategy, and multi-property operations with a bottom-line focus

  • Extensive experience with Hilton, IHG, Wyndham, and Best Western systems — combining branded standards with independent flexibility

  • Known for creative, results-driven leadership that has earned multiple national awards and recognition

  • Offers a hands-on, tailored approach for hotel owners seeking growth without franchise restrictions

  • Dedicated to building personalized, cost-effective solutions that deliver long-term success for property owners

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Meredith Raineville

Operations Advisor

  • Meredith Rainville is a seasoned hotelier and hospitality leader with over 28 years of experience in the lodging industry. She currently owns and operates the Best Western Plus City Center in Spokane, WA. 

  • Growing up in the Pacific Northwest, she attended school in the Spokane area and is a graduate of Eastern Washington University. She holds a BA in Business Administration.

  • Meredith served seven years on the Wyndham Hotels & Resorts Advisory Board, providing strategic input on brand standards, guest satisfaction initiatives, and franchisee relations. Locally, she has played role in shaping the Spokane hospitality landscape through board service with the Spokane Hotel Association and serving as a tax commissioner for the city of Spokane. She currently serves on the Visit Spokane Board of Directors where her insights have contributed to regional tourism growth, marketing strategy, and community partnerships.

  • Meredith is currently a governor for Best Western Hotels & Resorts, where she acts as a liaison between hotel owners and corporate leadership, advocating for member interests and helping guide brand direction. She is also the Co-op chairperson for Best Western properties in Washington State.

  • In her free time, Meredith enjoys snow skiing, golfing, and traveling with her husband and 17-year-old son.

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